Field Marketing
& Sales

In an increasingly competitive marketplace, field marketing and sales activities play a crucial role in driving revenue, brand visibility, and customer engagement. Managing distributed field teams and ensuring consistent execution, however, can be complex.

With our Field Marketing & Sales Division, we help organisations increase market coverage, improve execution quality, and accelerate results by outsourcing field marketing and sales activities.

We deliver measurable impact at the point of sale and across local markets, driving brand visibility, commercial performance, and actionable market insights.

Let's talk results

Get in touch to explore how our tailored solutions can support your business goals.

Field marketing solutions for measurable results

We bring your brand to life — where people shop, engage, and decide.

Field Force Management

We support the operational management of distributed field teams, ensuring coverage, consistency, and alignment with commercial objectives.

Field team coordination and scheduling
Activity planning and route optimization
Performance monitoring and reporting
Compliance with brand and sales guidelines

Sales Promotion Execution

We manage and support promotional activities designed to drive sell-out and increase brand visibility at the point of sale.

In-store and local sales promotions
Promotional compliance and execution checks
Campaign rollout support
Performance tracking and insights

Merchandising & Post-Inventory Activities

We ensure products are visible, available, and correctly presented, while supporting post-inventory analysis and follow-up actions.

Merchandising execution and planogram compliance
Shelf availability and stock checks
Post-inventory reporting and analysis
Corrective action coordination

Data Collection & Market Mapping

We support field-based and hybrid initiatives that engage customers and strengthen brand presence.

In-field and online event support
Product launches and roadshows
Consumer engagement activities
Lead and interaction reporting

Mobility Mapping Projects

We design and manage street and route mapping initiatives focused on car-based field activities.

Mapping of roads, routes, and service locations
Optimisation of driving paths, distances, and time on the road
Identification of inefficient routes and untapped areas
Practical recommendations to improve field productivity and coverage

Design, Production, Logistics and Transport

We manage the end-to-end coordination of design, production, and logistics activities, to ensure efficient execution, and timely delivery.

Design and production of displays, furniture, showcases, and advertising materials
Management of specialised suppliers
Reception, storage, and preparation of goods
Packaging, handling, shipping, and reverse logistics

FAQ

What is field marketing and sales outsourcing?
Field marketing and sales outsourcing involves partnering with a specialised provider like Gi BPO to manage and support field-based commercial activities, such as sales operations, merchandising, promotions, and local market activation.
What results can be achieved through outsourcing field marketing and sales?
Organisations typically see increased market coverage, improved execution consistency, better visibility into field performance, and stronger sales support.
Which activities can be outsourced?
Commonly outsourced activities include field sales support, merchandising, promotional execution, lead generation, training coordination, and performance reporting.
How do you ensure brand consistency across field teams?
We apply standardised processes, clear guidelines, training support, and KPI-driven monitoring to ensure consistent brand and sales execution.
How do you measure the effectiveness of field activities?
We use clearly defined KPIs, standardised reporting, and real-time field data to measure execution quality, sales support effectiveness, and overall commercial impact.

Field Marketing& Sales